Tom Smith

About Tom

Hi, I’m Tom.

I’ve always loved words and their relationship to the way we think. So putting them together in copywriting and content marketing came naturally to me. Because content is about more than words or a video or fancy graphics, it’s about finding a connection with your targeted audience that makes them want to take the action you want them to take.

If you want to discover more about me, take a look at my profile.

My services

Content Production

I work with your team to help you produce content that influences your target audience to take action.

Content Strategy

I help put together your strategy, from your content to your target personas and the actions you want them to take.

Persona Generation

From your target market, I help you build 3-5 targeted, visual personas to build your content marketing campaign around.

My ongoing services

Ongoing Consulting

I stay in touch to help you with ongoing planning, distribution and analysis to make sure that your content continues to influence your target audience to take the action you want.

Content Coaching

I help build your content team, making sure that every member of your team has the right skills to create content that influences people and making sure those skills are always up-to-date.

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Quality Content

Does Quality Content Really Matter?

I recently stumbled upon this article about content quality vs quantity. Their graph quite clearly shows a clear correlation between social shares and quantity. But I don’t think that tells […]

Content Paralysis

Content Paralysis

First of all, welcome to the Stom Content blog! It’s great to have you here, where I’ll be sharing tips on content creation, ideation, marketing and strategy, as well as […]

The Stom Content Blog - Coming Soon

The Stom Content Blog – Coming Soon

If you want all the best in content, marketing and strategy, then the Stom Content Blog is the place for you. Every week, I will publish about making better content […]

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