First of all, welcome to the Stom Content blog! It’s great to have you here, where I’ll be sharing tips on content creation, ideation, marketing and strategy, as well as stories from the world of content creation.

But today I wanted to touch on a subject that hits many content marketers, especially those left alone in one man (or woman) teams: content paralysis. Or writer's block.

When I went live with Stom Content, I wanted to put out a regular blog starting all the way back in December. I had loads of ideas for content, but every time I sat down, I never got it out. Why?

I wanted to make sure that my first ever post on my own website was absolutely perfect. I wanted it to be a piece of content so share worthy that others would flock to it, something that would bring me in tons of visitors and boost my visibility almost overnight. In other words, I wanted the exact thing I preach against…

Instant impact over gradual improvements.

Which just shows how easy it is to get bogged down in the idea of the perfect piece of content. How easy it is to go chasing after those likes, shares and influencers when all you really need to do is put your pen to paper and get something out there.

And if you do sit there trying to hash out the perfect piece of content, chances are high you’ll meet content paralysis. So how can you avoid it. Or, more realistically, how can you chase it away once it’s arrived?

My wife, Andrea, is a life coach. So I am constantly bombarded with advice and tips from some great sources. And most of these have something in common, something that at first glance seems to fly in the face of marketing principles.

It doesn’t matter what others think. It only matters how it makes you feel.

Mark Manson has become a NYT bestseller. His book is called The Subtle Art of Not Giving a F*ck. And you know what? Many, many people hate it. They would never pick it up. It’s too vulgar.

That’s their opinion and they’re entitled to it.

But who is the NYT bestselling author? And how do you think that made him feel?

Take a step back

Content that is a real struggle to create, that only causes you pain, is absolutely no good. If you keep working on that content, keep trying to plug away, you’re concentrating on your audience’s needs above your own. Which is something we’re often told is a good thing in marketing. But if you’re feeling like crap while writing it...that’s not good.

Put it aside. Don’t let it rule you. Instead, put pen to paper on another topic. Something less full on, perhaps. Something closer to home. You can always return to that original content later on. Just do it when it doesn’t cause you pain to write it.

You can overcome content paralysis. And one of the best ways is to always have content ideas ready to go.

Simple turn to one of your other topic ideas, something a bit simpler perhaps. Pick one that almost jumps off the page at you. And just work on that one.

Yet ideation isn’t always so simple. Often content paralysis is nothing more than idea paralysis. You have no ready-made ideas to create content from.

Luckily, I have a solution: the content map. This tool maps out all possible content topics you can explore and excludes the areas you don’t want to. So that if you’re in need of content, you have a ready-made map to help you find a topic that much easier.

For more information on content maps, ideation in general and coming up with a strategy to help you get results with your content, get in touch today.


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